SmithGroupJJR has a thoughtful, deliberate, and collaborative approach to its Cultural Work. 

We do not claim to have all of the answers – so we tailor consulting teams to specific project needs and have everyone at the table from the beginning – sharing expertise and providing group feedback.  For emerging places and sites, our team begins with research and understanding followed by a methodical approach to defining the project, its goals and messages through the Statement of Purpose.  We follow this with the development of a Visitor Experience Plan and only then do we define it spatially with a Design.  Each experience is tailored to take advantage of a specific context and draw upon neighborhood, local, regional, and national connections.

We view this as a crucial aspect to the success of this unique story in its unique setting.

We do not know WHAT this will be: a visitor’s center, a museum, a pavilion, a tour, a network, a center of research.  We do know that through this process, with engaging community consultation and feedback we will define what will be done at this site.

Completed Phases

Future Phases